OFFER: Weight Loss
All devices were targeted, since such products perform
equally well on mobile and desktop.
CREATIVES USED DURING THE CAMPAIGN:
From our experience, such offers deliver
good results using the following methods:
After the test, it became clear that the creatives with the “Before-After” concept (static picture and gifs) are the best converting.
Ad text: "Giảm 7 kg chỉ trong một tháng!Tôi bị mất 10 kg một tháng nhờ Bullet Proof coffee"
Creatives that show interesting and unusual life hacks with various products
and handy tools, or ‘miracle’ home-made recipes
Illustrations of ingredients and recipes used for weight loss as well as people’s
illustrated pictures after weight loss transformation are also very popular
People’s photos before and after weight loss are always relevant as they show
possible effect from using a certain product
Creatives depicting local and exotic fruits/vegetables and photos of the cooking process show a good performance
These pieces of advice will make your life easier
when working with similar offers:
Average CPC rate for this vertical should be
between $0.02–$0.12. Recommended rate for
a new campaign launch in Vietnam is
So a typical Vietnamese online buyer of weight loss products is a 20-45-years-old woman who appreciates the quality of the product, its naturalness, its positive impact on her health, also reads product reviews on special forums and social networks, most purchases are made with computers and laptops, but smartphones should not be forgotten either.
We recommend using white/black lists (this
information can be provided by your account
Target your campaigns by device (desktop or
mobile) and type (native or push).
You should use browser language settings
depending on the offer’s language and geo
Use prelanders to secure additional audience
As a result, 2 035 conversions were received, 346 of them were approved.
So we spent $ 1 351,91 and received $ 6 228.
The profit is $ 4 876,09
Armed with our recommendations, choose your
offer and start promoting it
in the MGID network!